As we all know, India is a developing country which was dominated by agriculture-there are 80% people were dominated by agriculture.Although the land area of India is small, the farmland area has surpassed china, the farmland area per person was double that of china’s. At present,It’s agricultural mechanization level is relatively low, it’s farming patterns is similar to that of china a decade ago. In India, agricultural machinery manufacturing industry is still in its infancy, it’s strong growth market will bring more opportunity to Chinese enterprises,this is a good way for us to seize this opportunity to explore India even the South Asia’s market.
Firstly, Demand for agricultural machinery in India is huge. It’s machinery products are mainly some small size agricultural machinery like spray machine,Tiller and small water pump,there are no large size rice and corn combined harvester at present, at the same time, other small size agricultural machinery and parts are extremely scarce, this is an excellent opportunity for Chinese agribusiness to enter the Indian agricultural machinery market.
Secondly, recent years, India's economy has maintained a growth rate with about 7%. Local agricultural practitioners’ decrease will increase the labor costs, meanwhile, the Indian government actively promote the promotion and application of agricultural machinery, so agricultural machinery industry prospects is profound.
Thirdly, Chinese agricultural machinery enterprises are eyeing the Indian market. The number of Chinese agricultural machinery exporters from less than 40 in 2013 to 63 in 2015, however, there are more than 100 in 2017,it is expected to be more in 2018.